
Reimagining Care for a Better Future
At North East Care Group (NECG), our mission is simple but transformative: to create a fair-care community that allows people to live independently in their own homes for as long as possible.
We are the North East’s leading platform for self-employed care, built on the belief that the current social care system is no longer fit for purpose. By using technology to bridge the gap between those who need care and those who provide it, we are building a more sustainable, compassionate, and professional future for home care.
Why We Exist: Closing the Care Gap
The UK is facing a social care crisis. Traditional agencies are struggling with high staff turnover, and many people are left without the consistent, quality support they deserve.
North East Care Group was founded to fix this. By removing the "middleman" of a traditional agency, we solve the two biggest issues in the industry:
1. For Clients: We provide a huge choice of vetted, local carers, allowing for total continuity of care at a significantly lower cost.
2. For Carers: We empower professionals to set their own rates and schedules, ensuring they earn a professional wage that reflects the life-changing work they do.
The Power of Choice and Control
We believe that you are the best person to decide who comes into your home. Unlike traditional agencies that "assign" a different face to your door every day, our platform gives you the tools to:
Search and Filter: Find carers based on experience, specific medical skills (like dementia or stroke care), or even shared hobbies.
Interview Directly: Chat with and meet carers before you hire them to ensure a perfect personality match.
Negotiate: Discuss your schedule and rates directly with your chosen carer.
Empowering the Care Workforce
For too long, carers have been undervalued. At North East Care Group, we view carers as highly skilled professionals.
Fairer Pay: Carers on our platform typically earn 50% more than they would at a traditional agency.
Autonomy: They choose the clients they work with and the hours they keep.
Compliance: We ensure every carer is a verified professional, requiring HMRC UTR numbers and providing easy access to specialist insurance through our partner, Surewise.
Safety and Trust: The NECG Guarantee
Safety is at the core of everything we do. We have built the most rigorous vetting process in the sector to ensure your family is protected. Every carer on our platform undergoes:
- Enhanced DBS Checks (Criminal record screening).
- Right to Work and Identity verification.
- Reference Verification from previous employers or clients.
SMILE Value: Ensuring they share our commitment to being Supporting, Meaningful, Individual, Leadership-focused, and Empathetic.

A Community-Recognised Service
We aren't just a tech platform; we are a local business dedicated to the North East. We are incredibly proud to be a nominee for the Business Supporting the Community Award by the Love South Tyneside Awards (under our entity, Smile Care Agency Ltd). This nomination is a testament to our commitment to improving the lives of our neighbours in South Tyneside and beyond.
Our Vision for the Future
Our goal is to become the UK's largest and most trusted community of carers and clients. We want to ensure that every person in the North East has access to affordable, high-quality care that respects their dignity and promotes their independence.
North East Care Group: Care is better when it's personal.
Get in Touch
Service Address: The Quadrus Centre, Woodstock Way, Boldon Business Park, Boldon Colliery, NE35 9PF
Tel: 0191 303 7874
Email: info@northeastcaregroup.co.uk

